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From The Blog

How to Excel with B2B Social Media Marketing

Posted by Justin Albano at 19 January, 2012, 9:00 am

B2B companies that blog generate 67% more leads per month, and 57% of B2B companies have acquired a customer through LinkedIn. However, just like any other marketing tools, here are some best practices that will get you started in the right direction.

2011 Case Study: Bonfire Helps an Unlikely Industry Get Social

Posted by Garrett at 31 January, 2012, 8:15 am

Company: Beaverton Auto Group Social Media Team: Ryan Lewis, President, Bonfire Social Media; Garrett Ira, Community Manager, Bonfire Social Media Campaign Length: Nine Months Result: Facebook interactions increased 1,021%, Facebook fans increased 172%, and Facebook cost-per-fan decreased 38.2% (averages) The Challenge Beaverton Auto Group consists of three auto dealerships: Beaverton Nissan, Beaverton Hyundai, and Damerow [...]